I needed a bigger bag for all the food I take to work. I eat every two hours. This is the perfect size. Also, I like how it has two openings and several small pockets on the side.

I bought this for my husband as his last bag's zipper broke. He really likes this one since he can just pull the flap back to get food out. I did take the hard liner out of the old one to use it in the new one. It keeps the bag cleaner that way. The velcro is very strong and holds the flap closed very tightly. The only complaint he has is that the front pockets are much too small and really useless. His last bag had much larger pockets and could hold more items. Other than that, the bag is great!

This bag is awesome bag and very good material but if you have big family and you want to use it for camping go for a bigger bag !

This cooler is awesome. It is huge, not really in size but in capacity... We were able to fit an 18 pack of cans into the cooler (not too much room for ice though, but the cans were cold to begin with and they stayed cold for a long time). It is not big and bulky though, so it is easy to travel around with. It seems so much sturdier and well made than other soft coolers I have seen. We are so happy with this cooler, and will replace it with the exact same bag (if the time ever comes). It has never leaked, even when ice finally melts and it is full of water, this is the best soft cooler ever. Oh- there is also a "reach in" flap on top, great feature.

Bought this cooler for my husband and I need to get him something that would withstand the harsh conditions of a construction work site. First off you can choose to use the handles to carry it or the removable shoulder strap. The velcro flip up lid is large enough for a mans hand to fit through and reseals tightly. The construction of the cooler seems durable and in the month my husband's been using it it hasn't leaked once.